The Sixth Week.

Chapter 9: Public Relations Strategy/Plan?

I see that this chapter focuses on strategizing, your target audience, setting objectives, and evaluation. Public Relations practitioners choose strategies and tactics that they believe will achieve intentional representation and intended meaning.

“Being able to adopt a strategic approach is an important skill because it links the PR programs and thinking back what is important for the organization.” (Melanie James, 2009)

This chapter would help doing our Public Relations plan for Organizing Chaos Daily (OCD) to a huge extent!

Just as OCD tries to raise awareness to the public that organizing is a essential part of your life, practitioners need to understand what happens in the contested space where public relations operates so they can design activities and campaigns to best achieve their intended outcomes.
I learnt in this chapter that strategy is central to the role and function of public relations. The strategic contribution of PR practitioners develops problem-solving strategies for the entire organization by working with other departments and coordinating problem-solving activities.

For example, the sales department can work with the PR department to come up with solutions to guest complains by giving them more benefits by staying with them at their hotel.

I would not think that if a you did not have any working experience in a organization with a PR department, would you understand to a certain extent how the PR department works to keep the image of the organization. Like what I read where PR works best when it is a integral part of the development of any organizational activity and focused on supporting the achievement of organizational goals. By playing the devil’s advocate role or place themselves in the shoes of the organization’s publics to try and anticipate and alert the organizations to possible repercussions of decisions, policies and actions, will the PR practitioners bring real value to the organization, especially in terms of the way it is perceived by its publics.

“Reputation and relationship management are built on strategies adopted at all levels within organizations, especially through the communication programs implemented by public relations practitioners.” (Melanie James, 2009)